Mercedes Benz

Advertising copywriter

ITEM: Trade press campaign

CLIENT: Mercedes Benz Bus

OVERVIEW: Campaign to introduce new Citaro city bus to transport authority purchasing departments

   

SAMPLE COPY

YOU WAIT FOR AGES FOR THE RIGHT BUS. THEN THEY ALL ARRIVE AT ONCE

Citaro. The new generation of city bus.

We think you'll agree the new Mercedes-Benz Citaro is well worth the wait.

Not only for its remarkable economy, with minimal maintenance and running costs.

Not just for its radically simpler servicing requirements, with coach and chassis from a single manufacturer.

Not merely for its styling, which simply invites passengers to step on board.

Not even for the fact that its supported by the unique Mercedes-Benz service network, with branches throughout the United Kingdom.

Above all, it's the way Citaro meets the needs of tomorrow's city.

The future of urban transport has arrived.

Call 02476 620000 now for a Citaro brochure.

LOGO: MERCEDES BENZ