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ITEM: Trade ad
OVERVIEW: Communication to introduce a new confectionary line to the retail trade, and prompt stocking
SAVE A RECTANGLE FOR OUR NEW SQUARE
OK, so new Kellogg's Rice Krispies Squares snack bar is really a rectangle. But that means you've already got a place for it on your counter. Right next to
all those confectionary bars it's going to outsell!
How do we know? Launched hot-on-the-heels of our mega success Kellogg's Nutri-Grain, Squares is a unique blend of Kellogg's Rice Krispies and delicious
marshmallow. It already outsells major confectionary brands in the USA. It's researched better than any new Kellogg's product ever. And we're spending £4 million
on the launch campaign.
However, a Square rectangle isn't the only surprise. Squares are crunchy but chewy. Tasty but 90% fat free. Best of all, they're a great all-day snack from the world
leader in breakfast cereal. So save those rectangles now and make space for some fair and Square profits!
KELLOGG'S RICE KRISPIES SQUARES
A SIMPLY SURPRISING SNACK!